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AMRP Final Presentation and Report
Given below is the link for AMRP Final Presentation…
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Given below is the link for AMRP Final Report…
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AMRP End Semester (Autumn) Presentation and Report
Given below is the link for AMRP end semester Presentation…
AMRP End Semester Presentation
The same has been embedded below:
Given below is the link for AMRP end semester report…
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A brief presentation on the progress till date
About the Project
The topic I have chosen for AMRP project is “Customer Behavior as an Input for E-Marketing Strategies.”
The total number of Internet users in India could reach the 150 million mark by December 2012, growing around 10 per cent from 137 million as of June this year. The active Internet users during the same period would reach 111 million, according to a report released by market research firm IMRB and the Internet and Mobile Association of India (IAMAI).
With the above background in mind, this research helps to gain an insight into the online buying behavior of consumers. The objective is to understand the buying decision process, the psycho-graphic profile of the consumers and to find the factors which influence online buying behavior.
The findings should help an Internet marketer to determine the product/service categories to be used for marketing or to be introduced for a specific segment of consumers. This would also allow them to add or remove features which are important in the buying decision process.
The research methodology will contain a hypothesis, a data collection method, various techniques to analyze the data and finally the result such that you accept or reject the hypothesis.
The various data analysis methods that can be used are Cluster Analysis, Cross-Tabs with Chi-Square, Regression Analysis, ANOVA, Factor Analysis and Discriminant Analysis.
Advanced Management Research Project
The project work is done for partial fulfillment of the requirements for the degree of MBA from Indian Institute of Technology Kharagpur.
About The Author
iitmaverick 