COLLECTED DATA

Based on the questionnaire (http://bit.ly/SshvWJ) floated to students and employees over the Internet, a sample data of 110 respondents have been collected.

Collected data can be accessed from the given link:  http://goo.gl/9ejZI

The same has been embedded below..

Data Reduction

The key steps of data processing that would be implemented after data collection of 100 respondents through online survey:

CODING: For questions involving qualitative values the responses would be codified using numerical categories or values. For example, “I trust the delivery process of the shopping websites”, the response of “strongly agree” would be coded as 1 and “strongly disagree” as 5.

TRANSCRIBING: The data collected from all the 100 respondents, after codified would finally be transferred on MS Excel on computer to be fed as an input to SPSS.

Data Collection

The data has been collected from approx. 100 respondents.

The next step is to codify these data so that, these can be transferred through MS Excel to be fed as an input to SPSS.

 

Consumer Behavior Survey

The questionnaire link can be found here….

http://bit.ly/SshvWJ

The same has been embedded below..

You are welcome to fill the survey on consumer behavior.

DATA COLLECTION METHOD

EXPLORATORY RESEARCH

For exploratory research, following techniques were used:

Open-ended questionnaire– These questions were used to discover different attributes required to study the online buying behavior.
Focused group discussions- A discussion among a group of students was arranged to decide upon the attributes that need to be evaluated to study the online buying behavior.

SECONDARY RESEARCH

Secondary research was done from the following sources:

Journals and research papers available online.
Expert surveys (studied through internet).

Based on the attributes found in the exploratory research and secondary data research, primary research was established. For primary research data collection questionnaire was prepared and floated online.

SURVEY ADMINISTRATION

The questionnaire comprised of 19 questions which measured responses for different factors of frequency of purchase, payment methods, preferred products, average spending, hours spent on the internet etc. Some questions measuring respondent attitudes used Likert Scale (1-5). The methods used for survey was questionnaire administration with respondents filling out the responses themselves and online survey through mail posting.

SAMPLING

Email invitations to fill the survey were sent to students and employees over the Internet. A sample of at least 100 respondents would be collected.

DATA REDUCTION

The key steps of data processing that would be implemented after data collection of 100 respondents through online survey:

CODING: For questions involving qualitative values the responses would be codified using numerical categories or values. For example, “I trust the delivery process of the shopping websites”, the response of “strongly agree” would be coded as 1 and “strongly disagree” as 5.

TRANSCRIBING: The data collected from all the 100 respondents, after codified would finally be transferred on MS Excel on computer to be fed as an input to SPSS.