Formulation of Hypothesis

Null Hypothesis

H0 : Customer behavior over the internet benefits in choosing the right e-marketing strategy.

Alternate Hypothesis

H1 : Customer behavior over the internet does not benefit in choosing the right e-marketing strategy.

The above hypothesis can further be broken down into various small hypotheses for testing purpose.

To test the consumer’s online buying behavior following hypothesis are proposed:

H1: Owning a credit card does not have any impact on the frequency of online purchase.

H2: Age of the respondent does not have any impact on the frequency of online purchase.

H3: Gender does not have any impact on the average amount spent per purchase made online.

H4: Gender does not have any impact on the frequency of purchase of online products and services

H5: Income of respondents does not have any impact on the frequency of purchase of online products and services.

H6: E-banking does not have any impact on the frequency of online purchase.

Hypothesis Testing

A process by which an analyst tests a statistical hypothesis. The methodology employed by the analyst depends on the nature of the data used, and the goals of the analysis. The goal is to either accept or reject the null hypothesis.