RESEARCH OBJECTIVES

Primary Research Objective:

To determine the factors and attributes which influence online buying behavior of consumers.

Secondary Research Objectives:

• To determine the psycho-graphic profile of consumers who purchase over the Internet.
• To identify the key product and service categories opted by consumers depending on their profile.
• To identify the factors influencing online shoppers and consumers.
• To study the customer’s level of satisfaction with regard to online shopping.
• To determine the average spending and frequency of purchase over the internet by a consumer.

The Research Question

Customer behavior is very significant in marketing but can be of far more significant in e-marketing. The research question here is that if customer behavior over the internet would actually benefit in choosing the right e-marketing strategy.

The growing use of Internet in India provides a good prospect for online shopping. If E-marketers know the factors affecting online buying behavior, the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existing online customers.

This project focus on finding out the online buying behavior of consumers which can be used by the marketers to decide upon their e-strategy. The stated objective of the study can be further broken down to secondary objectives which aimed at finding information regarding factors affecting buying decision process, frequency of purchases, the popular product categories etc.