RESEARCH OBJECTIVES

Primary Research Objective:

To determine the factors and attributes which influence online buying behavior of consumers.

Secondary Research Objectives:

• To determine the psycho-graphic profile of consumers who purchase over the Internet.
• To identify the key product and service categories opted by consumers depending on their profile.
• To identify the factors influencing online shoppers and consumers.
• To study the customer’s level of satisfaction with regard to online shopping.
• To determine the average spending and frequency of purchase over the internet by a consumer.